Creating gorgeous colour in the comfort of your own home is something we can all do – it's safer, easier and more effective than ever before.

There are three types of colouring products available:

• Direct dyes, or semi/demi permanent colours sit on the surface of the hair.
• Developed dyes, or permanent colours, penetrate right into the hair’s inner cortex were they develop into their final colour.
• Bleaches reduce the darker coloured pigments in the hair, causing the hair to lighten.

An open or damaged hair cuticle will allow colour to penetrate easily, but it will also let it out – causing your new colour to fade. Not surprisingly, dyes that sit on the surface tend to wash out quicker than developed dyes as they become locked into the hair shaft.

The foundation of fabulous colour is always the same - great conditioned hair. Schwarzkopf products are packed with special care ingredients that nourish and protect every strand for a longer lasting more vibrant result.