For over 50 years, Taft has always had its finger on the pulse of what is happening at the time. In 2007, the market leader in styling is betting on the style icon, who, like almost no other woman, is moulding the image of women in Germany: Heidi Klum.

The story of Heidi Klum is a true success story. Her career took off at the start of the 90s with her winning the “Model 92” competition. Thereafter, began her rapid international rise: from Hamburg, Paris and Milan she went on to Miami and New York. There Heidi Klum enthralled the fashion and beauty scene again and again at international photocalls, fashion shows and film shoots; with her natural beauty and her complete ability to transform herself. She quickly enjoyed great fame and popularity on a worldwide scale.

Sought and found: this is the most fitting description of the new association between Taft and Heidi Klum.

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