Asia is steadily becoming a permanent and highly influential reference point in the world of fashion and beauty.

The East look provides a striking European interpretation of comptemporary Asian style. An important element is creating a contrast between the skin colour and hair colour, which is why it is a good idea to intensively colour the hair a couple of shades darker. But not too dark, as jet black would come across as too unnatural and too obviously coloured.

Armin Morbach has created a classic chin-length but slightly oblique bob. This is the epitome of the Asian trend, which played a major part in the fashion shows for spring/summer 2008.

The most important equipment in this case is a hairdryer and straighteners. Gloss spray and anti-frizz lotion lend the hair the shine and straightness that are typical of Asian hair.