1898
Hans Schwarzkopf, a qualified chemist in Berlin opens a tiny drugstore with a popular perfume section. Who could have predicted that his business would go on to become one of the most significant hair care companies in the world?

1903
Hans dislikes the expensive oils and harsh soaps used to wash hair and is inspired to create a better solution. His first product to market is a ‘powder shampoo’ that dissolves in water. This easy-to-use affordable solution is an instant hit.

1904
Demand is huge and soon Hans is supplying his ‘shampoo with the black head’ to every drugstore in Berlin, with international distribution to Holland and Russia hard on its heels.

1927
Hans Schwarzkopf introduces the first ever liquid shampoo to the market. The demand fuels fast-paced growth and prompts the opening of the very first hairdressing training centre; the ‘Schwarzkopf Institute for Hair Hygiene’.