1933
This year witnesses the birth of the prototype for all modern shampoos. 'Onalkali' is the world's first non-alkaline shampoo. 

1947
Schwarzkopf introduces the first cold perm in Germany. This revolutionary new product allows women to achieve a permanent wave without needing to heat hair to 100 degrees. The first ever home colour product - Poly Color is also launched. 

1949
'Schauma-Creme-Shampon' achieves mass distribution and becomes one of the classic brands of all time. Home hair colourant Poly Color is awarded a gold medal for the greatest invention in its category.

1951-55
Revolutionary creme colours and bleaches make home usage safer than ever. The first hairspray Taft (the 'liquid Hairnet') hit the market. The verb 'taften' meaning to 'spray with hairspray' enters popular usage in Germany during the post-war economic boom.