1960
Igora Royal – Schwarzkopf Professional’s top colouring range is introduced. The brand has grown to become a global force in the salon world. Poly Color delivers a great new innovation by launching the first permanent wave for home use.

1962
The Poly Hair Cosmetics range is expanded to include hair products in all market segments - covering colour, perm, care and styling.

1969
Schwarzkopf launches Igora Toning, the first in-salon color mousse in Europe. The innovation makes colour more accessible to both hairdressers and clients alike.

1972
Schwarzkopf creates and launches a 'method' approach to perm services that includes consultation, products, technology and training. Poly Kur delivers the first universal hair care system comprising shampoo, conditioner and treatment.

1980
Years ahead of its time Schwarzkopf pioneers CFC-free aerosols for its sprays; as the first international cosmetics manufacturer to do so.

1988
Poly Soft Toner makes a breakthrough with the German launch of a temporary liquid hair colour with a fabulous range of intensive, fashionable shades.