1990s
The range Poly Brillance, a new 'fashion statement in colour' is launched in a striking red design, with a sophisticated concept promising 'colours as everlasting as a diamond'.

1991
Schwarzkopf Professional launches the plant-based colorant Igora Botanic. Again pioneering the growing trend towards natural products. The semi-permanent colour uses a biodegradable vegetable-based formula, free from pesticides, herbicides and fungicides.

1995
Henkel acquires Schwarzkopf and instantly becomes a leading European supplier in the field of hair cosmetics.

1996
Poly celebrates its 50th anniversary and Schwarzkopf & Henkel refocus to stand for tradition, reliability, quality and trust.

1998
The Centenary! 100 years after Hans Schwarzkopf opened that first drugstore in Berlin his vision for customer-focussed and innovative products has created a global force in cosmetics. The launch of Re-Nature, a self-repigmenting hair colour for grey hair designed to restore hair to its natural shade. The revolutionary formula works by oxidising with air, causing grey to vanish.