2000
Schwarzkopf Professional launches Osis – a new styling brand for professional hairdressers, inspired by session stylists. Global hair icon Umberto Giannini champions this edgy, dynamic and fashion inspired brand.

2003
Schwarzkopf Professional opens their flagship ASK academy in Tokyo, Japan. The luxurious range SEAH Hairspa is launched. US brand DIAL is added to the Schwarzkopf portfolio.

2004
The London ASK Academy from Schwarzkopf Professional opens its doors, extending the global education and seminar offering. Got2b a street styling range inspired by LA and NYC is successfully launched as a retail brand in Europe.

2005
A whole year of innovation. Root Retoucher empowers women to maintain a beautiful colour between salon visits. Natural & Easy introduces the multiaccent technology for colour that never looks artificial or monotone. Street styling range Got2B exhibits European growth and Taft launches its Silk-Touch line.

2006
The most effective repair ingredients, proteins and vitamins were merged into the innovative Total Repair 19 formula from GLISS KUR, the hair care specialist. In March, Taft introduces the Senso Touch Effect, hair that's so soft to touch - 24 hr hold with no stickiness. September sees the launch of Brillance Luminance, the fashion-focussed wash-out colour, especially formulated for dark hair.