Innovation and technological breakthroughs underline the Schwarzkopf History. Here are just highlights that have made a real impact to the way customers look and use products.

1998 Re-Nature
The first ever re-pigmentation hair crème Re-Nature immediately broke ground in the grey hair market for men.

How does it work?
The hair’s own colour pigment is replenished to saturate the hair structure and to gradually rebuild the hair’s natural colour.

2002 Gliss Kur - Scan Repair Complex
The scan repair technology provides a well balanced care without overburdening.

How does it work?
The positive charged care actives show a high affinity to the damaged hair spots (negatively charged) and repair exactly where care is needed.

2003 Liquid Silk technology
A totally new care technology named Liquid Silk hit the market in 2003. The unique combination of Fibroin and Sericin add incredible shine and suppleness to the hair.

How does it work?
The two main ingredients of natural silk Sericin and Fibroin are liquidised and combined in the natural proportion to provide a silky touch and silky gloss to the hair.

2005 BC Hair Growth Regime
The first hair growth serum of BC with Carnitin Tartrate to activate hair growth, prevent hair loss and improve the hair density.

How does it work?
The hair growth active Carnitin Tartrate penetrates deeply into the hair follicle and stimulates the hair syntheses.

2005 Lycraflex Styling
Lycraflex styling combines styling attributes like hold with a high performance in elasticity that has been confirmed by the specialists of the Lycra laboratories (at DuPont).

How does it work?
To achieve superior elasticity values of up to 50% more, special film formers, so called polymers, were applied together with other active ingredients to provide such an elastic Lycra Effect.